Zack Gonzales

09/07/10

Why should you use Access Hoover’s? Here’s why:

By Zack Gonzales, Product Marketing Manager

Gives you the ability to clean and enrich your CRM records to keep your database fresh

Automatically checks for duplicate Leads, Contacts and Accounts to inform users before they add records into the CRM. Prevents users from importing duplicates identified in large lists.

Optional bundle with D&B “Optimizer” to bulk cleanse and append all CRM records with D-U-N-S Numbers upon installation to ensure new CRM system is accurate from the beginning

Ability to add custom Family Tree relationships within a CRM record

Allows list building and import on demand, using more than 50 criteria (location, industry, sales size, growth rates, financial info, employees, etc.) to create highly targeted prospect lists as needed (so they don’t get stale)

Additional Hoover’s Online access from within the CRM to easily get to custom company reports, alerts and other Hoover’s services

Added access to Hoover’s API for additional customized CRM solutions (like Web form enrichment)

Download the latest Access Hoover’s info sheet here: ACCESS HOOVER’S

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If you want to learn more, please contact us.
To discuss renewing or upgrading your Hoover's account, please contact your account manager.

Zack Gonzales

08/26/10

Hoover’s latest product launch!

By Zack Gonzales, Product Marketing Manager

Connect with more decision makers and get more in-depth insight from our August release:

In-depth Insight: Power your client conversations and gain more in-depth insight by combining Hoover’s company and industry insight with Morningstar® Equity Research Reports and balanced analyst “Bulls Say/Bears Say” commentaries for more than 1,700 companies.

More Contacts: With 10 million e-mail addresses available through ConnectMail, you can connect to the low- and mid-level contacts responsible for influencing and making purchase decisions.

Precise Targeting: Find the right contacts and speed up sales cycles, with more than 800 granular job functions, such as Facilities Manager, Information Technology Manager and Purchasing Manager, available in Build a List and as filter options in people list pages.

Improved Usability: Build lists faster with expandable and collapsible sections in Build a List.

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Posted in Companies, People

If you want to learn more, please contact us.
To discuss renewing or upgrading your Hoover's account, please contact your account manager.

Zack Gonzales

08/01/10

Build A List updates

By Zack Gonzales, Product Marketing Manager

We’re happy to announce our Build A List tool now features a search criterion for US County.  Our customers have let us know they need a search feature like County for some time, and now they have it in their hands.

US County is a valuable search filter, because many of our customers divide sales territories by counties.  Being able to filter by US County permits them to slice and dice a targeted list now with more ease than before.  This saves them time and helps them get accurate information to their sales teams as they need it.

Also, this month, we’ll launch another enhancement to Build A List — we’re expanding our job title sections dramatically.  Now, when you’re searching for a particular executive role or responsibility, you’ll be able to search by the exact title in question.  No more searching for “Operations, Other”, for instance.  Now you’ll be able to search for dozens of specific operations titles.  Stay tuned for this game changer.

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Posted in People

If you want to learn more, please contact us.
To discuss renewing or upgrading your Hoover's account, please contact your account manager.