Articles by Zack Gonzales

Zack Gonzales

03/09/10

8 Digit SIC Codes Give Hoover’s Customers an Advantage

Browse Industries in Build A List

Hoover’s customers now have access to the 8 digit SIC codes, accessible on each company overview page AND in the Build A List tool.  Why is this important?  Because the codes give users the ability to build lists and develop campaigns in far greater detail than before.  And with more than 65 million companies to choose from, the Hoover’s database provides a huge selection for customers.  Here’s an example:

4 dig example

Here are Build A List results from the 4 digit SIC code “7371: Custom Computer Programming Services”.  Almost half a million results.  A nice selection, but within this 4 digit code, there are quite a few different niche industries still.  The list could be qualified further, making the results more specific and therefore more actionable.  Now, here’s an example from an 8 digit code:

8 dig example

This code, “73710202: Computer Software Writers, Freelance” is much more specific and focused.  With 702 companies available in this list, a customer can develop a much more targeted marketing campaign than he could with the 4 digit code.

To recap: 8 digit SIC codes = awesome.

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Posted in Industries

If you want to learn more, please contact us.
To discuss renewing or upgrading your Hoover's account, please contact your account manager.

Zack Gonzales

03/07/10

March 2010 — New Products from Hoover’s!

We are thrilled to announce the launch of new products and features of our website!  Hoover’s is dedicated to updating our subscriber website so that our customers can accomplish their sales, marketing, and related business goals with speed and confidence.

Sales Triggers: Hoover’s launched an alert system called Sales Triggers; what that means is that customers can select to receive news about companies, and that news will provide them with critical advantages in selling to prospects in new and developing channels.  for instance, if a customer decides to track triggers for Darden Restaurants, she will receive news in her email inbox the day after it occurs, so she can act on it and leverage the timely intelligence to close deals quicker.

PDF Reports: Customers can now download and print complete company overview reports in an Adobe pdf format.  The Hoover’s Product managers received a ton of customer feedback on this one, saying “Hey, love the new site but it’d be even better if we could get pdf reports of the companies…”

So, we’ve acted on this request, reinstating some core functionality that customers told us they needed back in the site.  If you like what you see, please send chocolate.

report

8 Digit SICs on Build A List: The SIC industry browse now drills down to the 8 digit SIC codes, rather than the 6 digit SIC codes.  For months, we at Hoover’s have heard from our customers, who are saying “I have closed sales deal upon sales deal using the 8 digit SIC code in my list building and messaging.”  So, what we’re doing is putting that 8 digit code in front our of customers so they can jump on it and close more biz than ever before.

This is just the latest preview into what we’re doing at Hoover’s this year for our customers.  More than ever before, a slight competitive edge in business means the difference between the closed deal and the unanswered voice mail.  Between the closed sale and the unanswered voice mail, which side would you rather be on?  Hoover’s is here to put you one step closer to closing that deal.

Please email  me directly at zgonzales [at] hoovers.com if you need additional information.

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Posted in Companies, Industries, People

If you want to learn more, please contact us.
To discuss renewing or upgrading your Hoover's account, please contact your account manager.

Zack Gonzales

02/15/10

Hoover’s New Site! Save Time With Simpler Navigation

Now you have an easier way to organize your business. As part of the preview of the new Hoover’s site, we are happy to provide a simple, time-saving set of footer tabs. Don’t waste time hunting for a piece of information; use your tabs to access the exact tool you need.

You have asked us for easier ways to stay organized as you conduct business. Today’s workplace is rapid and distracting. Use your new navigation tabs to stay on top of your work and get more done.

  • Easy access to your customized tools
  • Simple set of tabs designed to save you time
  • Easier navigation means more time to close deals

We’re building you this new website so you can do business easier than before. The new tabs are designed to save you time – time you can use to close more deals and grow your business.

tabs

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Posted in Site Functionality

If you want to learn more, please contact us.
To discuss renewing or upgrading your Hoover's account, please contact your account manager.