In-depth Insight: Power your client conversations and gain more in-depth insight by combining Hoover’s company and industry insight with Morningstar® Equity Research Reports and balanced analyst “Bulls Say/Bears Say” commentaries for more than 1,700 companies.

More Contacts: With 10 million e-mail addresses available through ConnectMail, you can connect to the low- and mid-level contacts responsible for influencing and making purchase decisions.

Precise Targeting: Find the right contacts and speed up sales cycles, with more than 800 granular job functions, such as Facilities Manager, Information Technology Manager and Purchasing Manager, available in Build a List and as filter options in people list pages.

Improved Usability: Build lists faster with expandable and collapsible sections in Build a List.

The recent launch introduces several customer-requested new features, including:

·       Latitude/Longitude information to download files in Family Tree and Company downloads

·       New data points – such as manufacturing indicator, rents/owns and square footage – to Company and People data downloads

·       Ability to create custom keyword Triggers (in addition to the existing company and industry Triggers)

·       List and table view options to the Company People page

The release also brings more parity with the classic site, with the addition of:

·       “Find Similar Companies”

·       Build A List enhancements

·       Biographies and more People to Company PDF reports

·       Unique user-generated job titles

Finally, the update includes some defect and bug fixes that will provide a better customer experience, like improved print formatting on Company records and speedier Build A List load times.

Sales Triggers: Hoover’s launched an alert system called Sales Triggers; what that means is that customers can select to receive news about companies, and that news will provide them with critical advantages in selling to prospects in new and developing channels.  for instance, if a customer decides to track triggers for Darden Restaurants, she will receive news in her email inbox the day after it occurs, so she can act on it and leverage the timely intelligence to close deals quicker.

PDF Reports: Customers can now download and print complete company overview reports in an Adobe pdf format.  The Hoover’s Product managers received a ton of customer feedback on this one, saying “Hey, love the new site but it’d be even better if we could get pdf reports of the companies…”

So, we’ve acted on this request, reinstating some core functionality that customers told us they needed back in the site.  If you like what you see, please send chocolate.

8 Digit SICs on Build A List: The SIC industry browse now drills down to the 8 digit SIC codes, rather than the 6 digit SIC codes.  For months, we at Hoover’s have heard from our customers, who are saying “I have closed sales deal upon sales deal using the 8 digit SIC code in my list building and messaging.”  So, what we’re doing is putting that 8 digit code in front our of customers so they can jump on it and close more biz than ever before.

This is just the latest preview into what we’re doing at Hoover’s this year for our customers.  More than ever before, a slight competitive edge in business means the difference between the closed deal and the unanswered voice mail.  Between the closed sale and the unanswered voice mail, which side would you rather be on?  Hoover’s is here to put you one step closer to closing that deal.

Please email  me directly at zgonzales [at] hoovers.com if you need additional information.

We’ve increased our download cap from 3K to 10K records.

Our database has grown from 32M to 65M companies, and from 37M to 85M executives

More than 9M email addresses and direct phone numbers available via our Connectmail, powered by Jigsaw product

Family Tree, our org chart-tracking product, is now downloadable

Customizable Notes and Tags are available on every company record

And so much more!  Contact your account manager for more information today, or call (866) 704-3395 for more information.

Some features include:
–Your list-building import size has doubled to 1000
–You can now import company results as Leads as well as Accounts
–Keep track of company units and branches by downloading company family trees directly into your CRM
–Add Lead and Contact results to a Marketing List

Learn more by visiting our CRM microsite, where you can take a test drive, register for a guided demo, and much more.