Hoover’s customers now have access to the 8 digit SIC codes, accessible on each company overview page AND in the Build A List tool. Why is this important? Because the codes give users the ability to build lists and develop campaigns in far greater detail than before. And with more than 65 million companies to choose from, the Hoover’s database provides a huge selection for customers. Here’s an example:
Here are Build A List results from the 4 digit SIC code “7371: Custom Computer Programming Services”. Almost half a million results. A nice selection, but within this 4 digit code, there are quite a few different niche industries still. The list could be qualified further, making the results more specific and therefore more actionable. Now, here’s an example from an 8 digit code:
This code, “73710202: Computer Software Writers, Freelance” is much more specific and focused. With 702 companies available in this list, a customer can develop a much more targeted marketing campaign than he could with the 4 digit code.
To recap: 8 digit SIC codes = awesome.
