Hoover’s customers now have access to the 8 digit SIC codes, accessible on each company overview page AND in the Build A List tool.  Why is this important?  Because the codes give users the ability to build lists and develop campaigns in far greater detail than before.  And with more than 65 million companies to choose from, the Hoover’s database provides a huge selection for customers.  Here’s an example:

Here are Build A List results from the 4 digit SIC code “7371: Custom Computer Programming Services”.  Almost half a million results.  A nice selection, but within this 4 digit code, there are quite a few different niche industries still.  The list could be qualified further, making the results more specific and therefore more actionable.  Now, here’s an example from an 8 digit code:

This code, “73710202: Computer Software Writers, Freelance” is much more specific and focused.  With 702 companies available in this list, a customer can develop a much more targeted marketing campaign than he could with the 4 digit code.

To recap: 8 digit SIC codes = awesome.

Sales Triggers: Hoover’s launched an alert system called Sales Triggers; what that means is that customers can select to receive news about companies, and that news will provide them with critical advantages in selling to prospects in new and developing channels.  for instance, if a customer decides to track triggers for Darden Restaurants, she will receive news in her email inbox the day after it occurs, so she can act on it and leverage the timely intelligence to close deals quicker.

PDF Reports: Customers can now download and print complete company overview reports in an Adobe pdf format.  The Hoover’s Product managers received a ton of customer feedback on this one, saying “Hey, love the new site but it’d be even better if we could get pdf reports of the companies…”

So, we’ve acted on this request, reinstating some core functionality that customers told us they needed back in the site.  If you like what you see, please send chocolate.

8 Digit SICs on Build A List: The SIC industry browse now drills down to the 8 digit SIC codes, rather than the 6 digit SIC codes.  For months, we at Hoover’s have heard from our customers, who are saying “I have closed sales deal upon sales deal using the 8 digit SIC code in my list building and messaging.”  So, what we’re doing is putting that 8 digit code in front our of customers so they can jump on it and close more biz than ever before.

This is just the latest preview into what we’re doing at Hoover’s this year for our customers.  More than ever before, a slight competitive edge in business means the difference between the closed deal and the unanswered voice mail.  Between the closed sale and the unanswered voice mail, which side would you rather be on?  Hoover’s is here to put you one step closer to closing that deal.

Please email  me directly at zgonzales [at] hoovers.com if you need additional information.

You have asked us for easier ways to stay organized as you conduct business. Today’s workplace is rapid and distracting. Use your new navigation tabs to stay on top of your work and get more done.

• Easy access to your customized tools
• Simple set of tabs designed to save you time
• Easier navigation means more time to close deals

We’re building you this new website so you can do business easier than before. The new tabs are designed to save you time – time you can use to close more deals and grow your business.

To access an updated, easy-to-read custom competitive landscape page, use the “Explore” bar for a given company, click on Competitors List, then select your choice of up to 3 competitors you would like to view custom competitive landscape information.

We’ve increased our download cap from 3K to 10K records.

Our database has grown from 32M to 65M companies, and from 37M to 85M executives

More than 9M email addresses and direct phone numbers available via our Connectmail, powered by Jigsaw product

Family Tree, our org chart-tracking product, is now downloadable

Customizable Notes and Tags are available on every company record

And so much more!  Contact your account manager for more information today, or call (866) 704-3395 for more information.

Highlights of this release include the following:

Expanded Breadth and Depth of Data

- Doubled the number of company records, from 30 million to 60 million records, significantly expanding the number of international records

- Increased the number of people records, from 44 million to 69 million

New Data Points

- D&B Prescreen Score

- Longitude and Latitude Location Information

- Expanded People and Compensation Information

- Primary URL

New Search Parameters

- Search by Primary URL for the Advanced Company Search service operation

- Search by Latitude and Longitude for the Advanced Company Search and Advanced People Search service operations

In addition, to the expanded data set and new features, we have improved the performance of the API.

Visit the documentation page for details about the new features and benefits of Hoover’s API 3.0.

We want to hear from you! Please provide your feedback and ask questions through the Hoover’s API forum and blog.

Hoover’s is proud to announce our new partnership with Jigsaw.  Available as a Hoover’s subscription add-on, ConnectMail gives Hoover’s subscribers access to an additional 7.5 million contacts generated from Jigsaw’s community, which grows by 25,000 active contacts per day.  Perfect for recruiters and sales managers looking for your next closed deal.

Benefits of Hoover’s ConnectMail powered by Jigsaw include:

Unlimited use of contact emails for a fixed price
Real-time updates and a delivery rate approaching 100%
Access to accurate, up-to-date contact information that is constantly curated by a community of more than one million active Jigsaw community members
The ability to purchase large quantities of contacts – up to 450,000 – at one time
The ability to build and download decision makers into a .csv file for bulk emailing or uploading into CRM systems

For more info, please call 877-303-3810.

Some features include:
–Your list-building import size has doubled to 1000
–You can now import company results as Leads as well as Accounts
–Keep track of company units and branches by downloading company family trees directly into your CRM
–Add Lead and Contact results to a Marketing List

Learn more by visiting our CRM microsite, where you can take a test drive, register for a guided demo, and much more.